Using Squidoo to Increase Your Authority

Squidoo is based on the notion that “everyone is an expert at something.” With that idea in mind, Squidoo gives a platform for both the PhD and the armchair hobbyist to share what they know and what they care deeply about with others.

  From that humble idea, Squidoo has exploded into a major Web 2.0 community with thousands of “experts” and hundreds of special interest groups. Its growth is nothing short of an Internet phenomenon.

  You can sign up for a free account and immediately develop a free “lens.” The “lens” is Squidoo’s unique name for a page on their site. You can choose the name for your lens as long as it’s not already in use.

  In a matter of minutes, you’re ready to fill your lens with information, photos, links, videos and even select books from Amazon or other products. The lens is divided into “modules” and you choose the type of modules as well as the content for them.

  As you complete each module, you can preview exactly how they look before publishing it to your lens. If you’ve ever tried to build your own website with amateur technical skills, then you’ll do back flips with joy over how easy it is to work with the modules on Squidoo.

  Remember to add visuals to your modules - a graphic element, like photo or artwork makes the lens more appealing. You’re also more likely to get favorable ratings from viewers.

  Plus, SquidU is there to teach you more tricks for increasing your ratings. In easy to follow tutorials, SquidU gives you great ideas for improving your lens. In fact, each time you look at your dashboard (or control panel), you’ll see “6 Steps to More Traffic” with ideas that anyone of any skill level can do to improve lens traffic.

  It’s like Squidoo is constantly feeding you ideas to be more successful.  Once you have the first lens uploaded, start another and another. You can have as many lenses as you want.

  In fact, you’re only limited by your imagination and time. One strategy is to have several sub-topics that you can cross-promote between lenses. And you can have multiple free accounts, too – one for each niche you’re marketing in!

  You can set up Squidoo lenses for fun or for profit. Google is friendly toward Squidoo, so make sure you optimize your modules with keywords and phrases. Seth Godin set up Squidoo with marketing in mind, so you never have to apologize for blatant selling.

  Some modules have more profit potential than others.  You can learn that and other sophisticated marketing strategies that even a newbie can do from Social Networking On Squidoo.

  Squidoo is rapidly growing into a major marketing force online, so you need to be there now. Smart marketers see the power of the Web 2.0 community and Squidoo is positioned to rule the new style of social marketing.