An In-Depth Aweber Review
April 16, 2008
Aweber is one of the most popular and widely used hosted autoresponder solutions. Most email list owners who’ve tried Aweber say they’d never use anything else. There are a number of reasons behind this, but everywhere you turn you see more people who are loyal fans of the system.
Probably the most powerful reason behind Aweber’s success is the fact that they’ve managed to get themselves whitelisted by many of the popular ISPs. This means emails sent through Aweber generally have a better chance of getting through to inboxes, rather than being marked as spam.
Higher deliverability is one of the biggest benefits of Aweber, because obviously the more people who see your messages, the more money you’ll probably make. Aweber is also known for being exceptionally easy to use.
They offer simple video tutorials on how to set up new lists, how to add autoresponder sequences, how to send out single mailings, and many other lessons. They make it very easy to set up and manage a list, even if you’ve never managed one before.
Their customer service is also very helpful. If you do have any problems setting anything up, you can easily contact them and you’ll get help very quickly. They’re known for having excellent customer service that’s very responsive.
Some people wonder why they should use a service like Aweber over an autoresponder script hosted on their own server. Well, one reason is the fact that you open yourself up to being more vulnerable to spam complaints if you use your own script.
Aweber has a complex system for keeping track of opt-in dates, times, and IP addresses. If a spam complaint comes in, Aweber can handle the complaint for you, by providing the date, time, and IP address of the person who subscribed.
Aweber has years of experience dealing with spam complaints, so they know exactly what to do if you do get any complaints. This can save you a lot of time and hassle, because they can deal with these things for you.
Remember, with Aweber you have to comply with U.S. anti-spam laws by placing your real address in your emails. You have to do this even if you aren’t based in the United States, because Aweber is.
This is a privacy issue for some people, who would prefer not to have their home address readily available for all to see. You can get around this issue by using a business address if you have an office, or using the address of your attorney if you have one.
This is a very minor issue for most people, and it’s not really worth worrying about unless you have serious reasons to need to protect your privacy. Overall, Aweber is an exceptional system. They make it very simple for beginners to run their own list, and they offer several layers of protection against spam complaints.
The fact that they’re whitelisted with so many ISPs makes their deliverability second to none, which means more of your messages will get through to their intended recipients. This makes them a much better option than running your own software on your servers.
See for yourself – take Aweber for a test drive today.

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