Niche Markets, Attraction Marketing and How To Use Them With Your MLM - Part 1

One of the key factors of internet marketing is niche markets.

What is a niche market and how can I use it with my network marketing company?

It doesn’t matter whether your MLM company has one product or dozens in their range – you can make a niche market for it by thinking outside of the square.

Let’s look at two examples of network marketing companies – one a travel business and the other a health and wellness company.

The travel business – choose your favourite holiday destination in the world and make a niche market on it – at SiteBuildIt, Ken Evoy’s daughter has a wonderful website on Anguilla.   Have a look at it and see how you could use something similar for your travel business.

For example – your initial content could be on –

• Why you love this destination so much
• What attracted you to it
• Your favourite sightseeing places, accommodation, cafes, restaurants, shopping, art galleries, night clubs and entertainment

Health and wellness products – choose your favourite product – be it an anti-oxidant, vitamin supplement, weight loss system, a cleansing lotion, nutritional drink, baby care products or hair care products – you get the idea.

Whatever you choose to promote in your niche market, make sure you write good generic content about it.  Don’t push your specific product or MLM opportunity at your audience – it’s an instant turn off.

For example – if it’s a vitamin supplement you could research and write about –

• Why our diets are lacking in essential vitamins and minerals
• How the environment impacts on our health
• How our hectic lifestyles impact on our diet with highly processed foods and take-way foods
• Why people have more allergies and sensitivities to foods than say 20 years ago.

Make sure what you write is in your own words and “voice”.  Personalise it with your own story.  You become the authority in your niche market.

That should give you a few ideas to think about.

In Part 2 I will look at how to make niche markets within niche markets and how this will benefit, not only your business, but your downline.

Don’t miss Part 2 subscribe to the Renegade Basics feed.