Floods in the UK and Australia.

If you had to evacuate your house in an emergency would you think to take your PCs hard drive with you?

I know I wouldn’t have!

My immediate concern would be too make sure my family and pets were safely in the car and I had packed my important papers and documents, the photo albums, my valuable and grabbed as many CDs as I could.

But, hang on, the photo albums are packed but what about the hundreds of digital photos still on the computer.

And, there are all the financial records for my internet business, all the emails, all the music downloads, all the e-books, all the research and article writing that I never got around to backing up on CDs.

Ouch!  It’s irreplaceable.

Apart from natural disasters there are other dangers to your computer – hard drive crashes, theft, power surges or accidently deleting your own files.

Did you know –

- 43% of people lose irreplaceable files every year

- Only 3 out of 100 stolen laptops are ever recovered

- 13% of hard drives crash in their first year, and

- Thousands of files are lost each year to fires, floods and other disasters.

Sure you can buy an external hard drive and do your own back-up.  Won’t help if you are the victim of theft and the thief takes both your computer and external drive/s.

And if you’re not really into that type of DIY back-up they can be a bit complicated and you have to remember to do it.

I bought an external hard drive but, honestly, I really didn’t know if I was backing up things correctly and I never remembered to use it weekly, monthly or whatever my computer guy suggested.

A friend of mine used to do here own back-up for her business until her computer technician told her she had been backing up her company’s logo for the last two years – true story!

I needed something that I could set and forget, like my computer virus software.

It does its thing at a scheduled time each week and only bothers me if something really needs attention.  The perfect office assistant.

Carbonite online backup was recommended to me and don’t I sleep a lot better at night knowing a little piece of software that even I installed in a matter of minutes without any hitches is merrily backing up new files or changes to existing files as I type.

The initial back-up did take a few hours but that was easily solved by leaving the computer on overnight.

Every file on your PC that has been backed up has a small green disc next to it.  I love seeing those green discs – especially when my hard drive started making the strangest noises the other day.  What was that about 13% of hard drives crash in their first year!

Carbonite was launched in 2006 and has been featured in the Wall Street Journal and New York times.  You will also see their logo on the box of Microsoft Money.  They have backed up over 2 billion files and they back up more than 30 million new files every day and have restored over 160 million files that would have been lost forever.

For $49.95 per year for unlimited back-up can you afford to be without Carbonite?

Imagine how you would feel if you woke up tomorrow and everything on your PC was gone.

Start your risk free Carbonite trial today!

It also backs up my 3 part article on Niche Markets, Attraction Marketing and How To Use Them With Your MLM.

Sara has done a fantastic job of putting together a website for her niche market and I am sure you will find her story very inspiring and no doubt get a few great ideas for your own website.  The most important thing that Sara did was work to a plan and she is now reaping the benefits.

All of the case studies are brilliant but I found Sara’s to be very informative - scroll about half down the page to Sara Ding - Juicing-for-Health.

Enjoy the case study!

From the raw recruit to the most senior distributor in your company their warm market will eventually run dry.  Being told to go back to your list is one of the biggest turn-offs in network marketing today.

This is where Ann Sieg and her fabulous ebooks The 7 Great Lies of Network Marketing and The Renegade Network Marketer can help you enormously with building your network marketing business.  Ann’s system of combining internet marketing, affiliate marketing and network marketing are a winning combination.  If you haven’t got your copy yet – don’t delay – get it today!

Using niche marketing you can set yourself up as an innovative leader in your network marketing company by showing your downline how to utilise the internet to produce multiple streams of income.

You are not just presenting a business opportunity or really great products; you are also presenting a different and successful way to promote those products.

Throw away that list forever!

Back to our two examples – the travel business – everyone in your downline would have either a favourite holiday destination or maybe a dream destination that they are looking forward to visiting with the help of their bonus cheques from their business.

If they couldn’t think of a destination I’d probably, very gently, suggest they were in the wrong business, lol  Your entire downline could have niche markets for travel destinations all over the world.  I would be very surprised if there were any double-ups, if so, it must surely be a great place to visit, like Australia!

In the health and wellness sector, everyone has a favourite product.  It may have helped them overcome a health issue or it is just a great product that works and they really love using it.  This type of product nearly always has different demographics to target as outlined in Part 2.

Have an opt-in form on your website offering a free report or an ebook on say “The Best Ever Travel Tips” or “How You Can Get The Zing Back Into Your Life” – and, hey presto, you will start to build a list of people who are actually interested in what you have to say!

You will then be able to send them follow-up emails related to your particular niche market.

You could also promote other affiliate products on your site, such as travel products (luggage, books and CDs about your niche destination) or lifestyle products (exercise equipment, books and CDs on yoga, exercise, mediation, stress-management) and the list goes on.

The possibilities are only limited by your imagination.  Let the creative juices flow!

Your upline, if they haven’t seen the light yet, will be absolutely gob-smacked by your innovation and success.

I hope this series has given you a few ideas on how you can market your business without using the old-fashioned methods of MLM.

What are your thoughts on niche marketing?  Will any of the ideas I have suggested help you market your MLM products?  Do you have any other niche marketing tips you would like to share?  Please leave a comment - I’d love to hear from you!

Visit my blog www.renegadebasics.com to see an 8 step video tutorial on how to set up your basic marketing system and tips and resources for writing content for your site.

Today let’s look at creating niche markets within your niche market and how this can benefit the downline you are building.

Back to our two examples we are using – the travel business and the health and wellness company.

If I was in a travel business and decided to promote the Shoalhaven region on the south coast of New South Wales, Australia – OK I live here, I’m biased but it’s really beautiful and if you travel down-under make sure you come and visit!

This is a photo of Jervis Bay - some of the best diving, dolphin and whale-watching on the coast! 

Back to the task at hand - I could use the following categories to make micro-niches –

Camping in the Shoalhaven region, camping for families, camping and outdoor stores
Bushwalking, 
Surfing, favourite beaches, family-friendly beaches
Fishing, boat hire, equipment hire
Scuba Diving
Whale Watching
Tourist information centres
Walking trails, easy walking trails for children and older folk
Cycling, cycle hire
Golfing, golf courses
Arts and Craft, galleries, markets
Horse Riding and Farm Stays
Family Activities
Historical Houses
Gardens
4-wheel Drive Adventures

Get the idea - of course you do!

Health and wellness products – if it was, say a vitamin supplement, your micro-niches could be –

Women’s health
Men’s health
Teenagers, acne, puberty (don’t talk about it I have two going through it right now – Yikes!)
Pre-School
Over 40’s – oops, that’s me! over 50’s, over 60’s etc
Pregnant women
Retirees
Sports men and women
Stress related illness
Menopausal women
Heart conditions and how to have a healthy heart

Now, can you see with the above two examples how you will be targeting specific groups and using the basics of attraction marketing.

How does all this tie in with your downline?

Look out for Part 3 of  Niche Markets, Attraction Marketing and How To Use Them With Your MLM

Don’t miss Part 3 subscribe to the Renegade Basics feed.

What is a niche market and how can I use it with my network marketing company?

It doesn’t matter whether your MLM company has one product or dozens in their range – you can make a niche market for it by thinking outside of the square.

Let’s look at two examples of network marketing companies – one a travel business and the other a health and wellness company.

The travel business – choose your favourite holiday destination in the world and make a niche market on it – at SiteBuildIt, Ken Evoy’s daughter has a wonderful website on Anguilla.   Have a look at it and see how you could use something similar for your travel business.

For example – your initial content could be on –

• Why you love this destination so much
• What attracted you to it
• Your favourite sightseeing places, accommodation, cafes, restaurants, shopping, art galleries, night clubs and entertainment

Health and wellness products – choose your favourite product – be it an anti-oxidant, vitamin supplement, weight loss system, a cleansing lotion, nutritional drink, baby care products or hair care products – you get the idea.

Whatever you choose to promote in your niche market, make sure you write good generic content about it.  Don’t push your specific product or MLM opportunity at your audience – it’s an instant turn off.

For example – if it’s a vitamin supplement you could research and write about –

• Why our diets are lacking in essential vitamins and minerals
• How the environment impacts on our health
• How our hectic lifestyles impact on our diet with highly processed foods and take-way foods
• Why people have more allergies and sensitivities to foods than say 20 years ago.

Make sure what you write is in your own words and “voice”.  Personalise it with your own story.  You become the authority in your niche market.

That should give you a few ideas to think about.

In Part 2 I will look at how to make niche markets within niche markets and how this will benefit, not only your business, but your downline.

Don’t miss Part 2 subscribe to the Renegade Basics feed. 

  From that humble idea, Squidoo has exploded into a major Web 2.0 community with thousands of “experts” and hundreds of special interest groups. Its growth is nothing short of an Internet phenomenon.

  You can sign up for a free account and immediately develop a free “lens.” The “lens” is Squidoo’s unique name for a page on their site. You can choose the name for your lens as long as it’s not already in use.

  In a matter of minutes, you’re ready to fill your lens with information, photos, links, videos and even select books from Amazon or other products. The lens is divided into “modules” and you choose the type of modules as well as the content for them.

  As you complete each module, you can preview exactly how they look before publishing it to your lens. If you’ve ever tried to build your own website with amateur technical skills, then you’ll do back flips with joy over how easy it is to work with the modules on Squidoo.

  Remember to add visuals to your modules - a graphic element, like photo or artwork makes the lens more appealing. You’re also more likely to get favorable ratings from viewers.

  Plus, SquidU is there to teach you more tricks for increasing your ratings. In easy to follow tutorials, SquidU gives you great ideas for improving your lens. In fact, each time you look at your dashboard (or control panel), you’ll see “6 Steps to More Traffic” with ideas that anyone of any skill level can do to improve lens traffic.

  It’s like Squidoo is constantly feeding you ideas to be more successful.  Once you have the first lens uploaded, start another and another. You can have as many lenses as you want.

  In fact, you’re only limited by your imagination and time. One strategy is to have several sub-topics that you can cross-promote between lenses. And you can have multiple free accounts, too – one for each niche you’re marketing in!

  You can set up Squidoo lenses for fun or for profit. Google is friendly toward Squidoo, so make sure you optimize your modules with keywords and phrases. Seth Godin set up Squidoo with marketing in mind, so you never have to apologize for blatant selling.

  Some modules have more profit potential than others.  You can learn that and other sophisticated marketing strategies that even a newbie can do from Social Networking On Squidoo.

  Squidoo is rapidly growing into a major marketing force online, so you need to be there now. Smart marketers see the power of the Web 2.0 community and Squidoo is positioned to rule the new style of social marketing.

The only way you can make that happen is with words that sell!  And the right words sell more.

Ken Evoy (SiteBuildIt) and Joe Robson (one of the top copywriters in the business) collaborated for over 8 months to produce the book – Make Your Words Sell.  It became known as the Bible of Copywriting for the web and has consistently been a best seller since its launch.  Thousands have been sold at $29.95 for the past 8 years.

Why am I telling you this?  Well, Ken and Joe have decided to give what has been described as the “Best Web Copywriting Course Ever Published” away for FREE!

Ever wanted to know:

• How do I write content that not only gets the click but gets the sale?

• Should I write long copy or short copy?

• How long should my paragraphs and sentences be and should I use bold text?

• What are the best words to put in my headlines?

• What kinds of images work best on my site?

• How do I determine what my Unique Selling Proposition should be (and why you need one?)?
 
All the answers and more are in Make Your Words Sell. 258 pages worth to be precise.

What a great opportunity to add this fabulous ebook to your collection and draw on the expertise of these two gentlemen.

Get your complimentary copy NOW!

The free membership, I consider, gives you value plus – you have access to a vast array of video tutorials and recorded webinars covering everything from The Renegade Network Marketer system, Renegade University, blogs, video marketing and even a video tutorial for the computer novice to feel more confident using the webinars and tutorials.  How’s that for catering for everyone.

You also have the opportunity to a seven-day trial of the Professional level for $1.

If it isn’t exactly what you’ve been looking for just cancel your subscription at any time during your 7 days.  You’ll have full access to all the training during your trial period.

Professional level at the Renegade University allows access to a virtual library of webinars and tutorials on social marketing, email marketing, traffic exchanges, adwords, ezines and more.

Archived webinars cover all aspects of attraction marketing, how to set up blogs, Squidoo, attracting product customers, video marketing and the list goes on.

You really are in a win, win situation – get your free membership to Renegade University and take the professional level for a spin for seven days for $1.  If you don’t think it will help you build and grow your internet marketing system, no problems, just cancel your subscription.

Seven days - $1 – definitely worth a look.

 They’re pumped up by an amazing business opportunity and filled with endless promises about profitability, and then once they start selling, end up having to rely on stalker tactics to bully their own friends and family into participating as their downline.

 In The Renegade Network Marketer eBook by Ann Sieg, the truth about this dirty part of the industry is exposed, and the perfect salve is applied to the wounded enthusiasm you have for this business so that you can go forward and realize success with some new and improved methods of network marketing. 

 It’s a painful lesson most network marketers will learn – your upline may not know any more than you do.  Yet they advertised that they would “guide you along the way” and provide a support system for you.  Now you feel abandoned, betrayed, and frustrated because you’re failing.

 If you really want to succeed, you have to become a Renegade Marketer.  A renegade is defined as a rebel, and if you want to succeed where 98% of others have failed become a renegade now.

 The key is to go from stalking your prospects to having them flock to you to demand that you let them be a part of your downline.  Sounds dramatically different from begging your Aunt Jean to invest in this “Grade A Opportunity,” doesn’t it?

 One of the most annoying aspects of the MLM industry is how many companies force you to attend workshops to succeed.  Why do they do it?  Because they know that chances are, you won’t attend – so then they can blame you for your failure.

 The fact is, you can attend every workshop, read every manual, and talk to a dozen so-called experts and you’ll still be at square one.  This is because none of them want you to buck tradition – they’re scared of change.

 Once you adopt the Renegade Network Marketer mindset, you’ll understand why you have to think outside the box and help usher in progress in this industry rather than slam the door in its face and continue starving.

 If you’re ready to unlearn the bad habits that have been pushed onto you and accept an innovative method of marketing and building a business online, then you’ll want to get your copy of The Renegade Network Marketer today!

These Webinars are only open to Renegade Professionals but for a $1 trial period you can have access, not only to these Webinars, but also the other great tutorials on offer in the Professional section.

Get your free membership to Renegade University and take advantage of the $1 upgrade trial.