Niche Markets, Attraction Marketing and How To Use them With Your MLM - Part 2

In Part 1 I gave you some broad ideas on how to create a niche market for your MLM company’s products.

Today let’s look at creating niche markets within your niche market and how this can benefit the downline you are building.

Back to our two examples we are using – the travel business and the health and wellness company.

If I was in a travel business and decided to promote the Shoalhaven region on the south coast of New South Wales, Australia – OK I live here, I’m biased but it’s really beautiful and if you travel down-under make sure you come and visit!

This is a photo of Jervis Bay - some of the best diving, dolphin and whale-watching on the coast! 

Back to the task at hand - I could use the following categories to make micro-niches –

Camping in the Shoalhaven region, camping for families, camping and outdoor stores
Bushwalking, 
Surfing, favourite beaches, family-friendly beaches
Fishing, boat hire, equipment hire
Scuba Diving
Whale Watching
Tourist information centres
Walking trails, easy walking trails for children and older folk
Cycling, cycle hire
Golfing, golf courses
Arts and Craft, galleries, markets
Horse Riding and Farm Stays
Family Activities
Historical Houses
Gardens
4-wheel Drive Adventures

Get the idea - of course you do!

Health and wellness products – if it was, say a vitamin supplement, your micro-niches could be –

Women’s health
Men’s health
Teenagers, acne, puberty (don’t talk about it I have two going through it right now – Yikes!)
Pre-School
Over 40’s – oops, that’s me! over 50’s, over 60’s etc
Pregnant women
Retirees
Sports men and women
Stress related illness
Menopausal women
Heart conditions and how to have a healthy heart

Now, can you see with the above two examples how you will be targeting specific groups and using the basics of attraction marketing.

How does all this tie in with your downline?

Look out for Part 3 of  Niche Markets, Attraction Marketing and How To Use Them With Your MLM

Don’t miss Part 3 subscribe to the Renegade Basics feed.

Niche Markets, Attraction Marketing and How To Use Them With Your MLM - Part 1

One of the key factors of internet marketing is niche markets.

What is a niche market and how can I use it with my network marketing company?

It doesn’t matter whether your MLM company has one product or dozens in their range – you can make a niche market for it by thinking outside of the square.

Let’s look at two examples of network marketing companies – one a travel business and the other a health and wellness company.

The travel business – choose your favourite holiday destination in the world and make a niche market on it – at SiteBuildIt, Ken Evoy’s daughter has a wonderful website on Anguilla.   Have a look at it and see how you could use something similar for your travel business.

For example – your initial content could be on –

• Why you love this destination so much
• What attracted you to it
• Your favourite sightseeing places, accommodation, cafes, restaurants, shopping, art galleries, night clubs and entertainment

Health and wellness products – choose your favourite product – be it an anti-oxidant, vitamin supplement, weight loss system, a cleansing lotion, nutritional drink, baby care products or hair care products – you get the idea.

Whatever you choose to promote in your niche market, make sure you write good generic content about it.  Don’t push your specific product or MLM opportunity at your audience – it’s an instant turn off.

For example – if it’s a vitamin supplement you could research and write about –

• Why our diets are lacking in essential vitamins and minerals
• How the environment impacts on our health
• How our hectic lifestyles impact on our diet with highly processed foods and take-way foods
• Why people have more allergies and sensitivities to foods than say 20 years ago.

Make sure what you write is in your own words and “voice”.  Personalise it with your own story.  You become the authority in your niche market.

That should give you a few ideas to think about.

In Part 2 I will look at how to make niche markets within niche markets and how this will benefit, not only your business, but your downline.

Don’t miss Part 2 subscribe to the Renegade Basics feed. 

Using Squidoo to Increase Your Authority

Squidoo is based on the notion that “everyone is an expert at something.” With that idea in mind, Squidoo gives a platform for both the PhD and the armchair hobbyist to share what they know and what they care deeply about with others.

  From that humble idea, Squidoo has exploded into a major Web 2.0 community with thousands of “experts” and hundreds of special interest groups. Its growth is nothing short of an Internet phenomenon.

  You can sign up for a free account and immediately develop a free “lens.” The “lens” is Squidoo’s unique name for a page on their site. You can choose the name for your lens as long as it’s not already in use.

  In a matter of minutes, you’re ready to fill your lens with information, photos, links, videos and even select books from Amazon or other products. The lens is divided into “modules” and you choose the type of modules as well as the content for them.

  As you complete each module, you can preview exactly how they look before publishing it to your lens. If you’ve ever tried to build your own website with amateur technical skills, then you’ll do back flips with joy over how easy it is to work with the modules on Squidoo.

  Remember to add visuals to your modules - a graphic element, like photo or artwork makes the lens more appealing. You’re also more likely to get favorable ratings from viewers.

  Plus, SquidU is there to teach you more tricks for increasing your ratings. In easy to follow tutorials, SquidU gives you great ideas for improving your lens. In fact, each time you look at your dashboard (or control panel), you’ll see “6 Steps to More Traffic” with ideas that anyone of any skill level can do to improve lens traffic.

  It’s like Squidoo is constantly feeding you ideas to be more successful.  Once you have the first lens uploaded, start another and another. You can have as many lenses as you want.

  In fact, you’re only limited by your imagination and time. One strategy is to have several sub-topics that you can cross-promote between lenses. And you can have multiple free accounts, too – one for each niche you’re marketing in!

  You can set up Squidoo lenses for fun or for profit. Google is friendly toward Squidoo, so make sure you optimize your modules with keywords and phrases. Seth Godin set up Squidoo with marketing in mind, so you never have to apologize for blatant selling.

  Some modules have more profit potential than others.  You can learn that and other sophisticated marketing strategies that even a newbie can do from Social Networking On Squidoo.

  Squidoo is rapidly growing into a major marketing force online, so you need to be there now. Smart marketers see the power of the Web 2.0 community and Squidoo is positioned to rule the new style of social marketing.

Make Your Words Sell

Anyone want to make more money with their Website or blog?

The only way you can make that happen is with words that sell!  And the right words sell more.

Ken Evoy (SiteBuildIt) and Joe Robson (one of the top copywriters in the business) collaborated for over 8 months to produce the book – Make Your Words Sell.  It became known as the Bible of Copywriting for the web and has consistently been a best seller since its launch.  Thousands have been sold at $29.95 for the past 8 years.

Why am I telling you this?  Well, Ken and Joe have decided to give what has been described as the “Best Web Copywriting Course Ever Published” away for FREE!

Ever wanted to know:

• How do I write content that not only gets the click but gets the sale?

• Should I write long copy or short copy?

• How long should my paragraphs and sentences be and should I use bold text?

• What are the best words to put in my headlines?

• What kinds of images work best on my site?

• How do I determine what my Unique Selling Proposition should be (and why you need one?)?
 
All the answers and more are in Make Your Words Sell. 258 pages worth to be precise.

What a great opportunity to add this fabulous ebook to your collection and draw on the expertise of these two gentlemen.

Get your complimentary copy NOW!

Renegade University - Free versus Professional Membership

So, what’s the big difference between the Free and Professional membership at the Renegade University and do you get any value with the Free membership?

The free membership, I consider, gives you value plus – you have access to a vast array of video tutorials and recorded webinars covering everything from The Renegade Network Marketer system, Renegade University, blogs, video marketing and even a video tutorial for the computer novice to feel more confident using the webinars and tutorials.  How’s that for catering for everyone.

You also have the opportunity to a seven-day trial of the Professional level for $1.

If it isn’t exactly what you’ve been looking for just cancel your subscription at any time during your 7 days.  You’ll have full access to all the training during your trial period.

Professional level at the Renegade University allows access to a virtual library of webinars and tutorials on social marketing, email marketing, traffic exchanges, adwords, ezines and more.

Archived webinars cover all aspects of attraction marketing, how to set up blogs, Squidoo, attracting product customers, video marketing and the list goes on.

You really are in a win, win situation – get your free membership to Renegade University and take the professional level for a spin for seven days for $1.  If you don’t think it will help you build and grow your internet marketing system, no problems, just cancel your subscription.

Seven days - $1 – definitely worth a look.